The Super Bowl isn’t just about the game—it’s the biggest night in advertising! Every year, brands pull out all the stops to create commercials that are funny, heartwarming, inspiring, and unforgettable.
At Dooley & Associates, we know a great ad when we see one. As marketing experts rooted in Kenosha, Wisconsin with a global reach, we love breaking down what makes these commercials stand out—whether it’s emotional storytelling, smart humor, celebrity star power, or brilliant brand positioning.
Super Bowl LIX by the Numbers
Super Bowl LIX set a new viewership record, averaging 126 million viewers across Fox, Fox Deportes, Telemundo, Tubi, and NFL digital platforms, peaking at 135.7 million viewers during the second quarter. [NFL.com]
The cost of a 30-second Super Bowl ad hit a record high, with some spots selling for over $8 million. [Fox Sports]
ROI & Brand Impact: While Super Bowl ads are a major investment, brands see massive returns in social media engagement, brand awareness, and post-game sales boosts. The exposure from a single Super Bowl ad can generate millions in earned media as discussions continue long after the game.
Dooley & Associates’ Favorite Super Bowl LIX Commercials
Our team watched closely, debated, and picked our favorite ads from this year’s Super Bowl—the ones that stood out with impactful storytelling, humor, creativity, and brand power.
Check out our top picks and why they made the cut!
Jen’s Favorite:
Pfizer’s “Knock Out”
Cancer sucks. I’ve lost family and friends to it, and I know too many who are still in the thick of their fight. Pfizer’s “Knock Out” spot hit hard—it wasn’t just an ad; it was a moment of hope. Seeing that young boy take on cancer like a fighter, backed by LL Cool J’s powerful anthem, felt like a battle cry for everyone still fighting and a tribute to those we’ve lost. It reminded me that science is pushing forward, that a cure isn’t just a dream, and that every breakthrough brings us closer.
John’s Favorite:
#StandUpToAllHate
As Snoop Dogg puts it, “Man, I hate that things are so bad that we have to do a commercial about it.” Unfortunately, recent data shows that hate incidents continue to rise in our country. Every opportunity to combat this troubling trend deserves our full attention and amplified voice.
Dora’s Favorite:
ChatGPT
“All progress has a starting point.” I loved how creative this commercial was! The motion designers must have had so much fun starting with one “point” and then running with it and capturing all of the progress of human civilization in such a fun and artistic way!
Derek’s Favorite:
Bud Light
It reminds me of the old school beer commercials that I grew up watching. I still think that those were the best Super Bowl ads that were done so it’s nice to see that comedy and tone making a comeback. The fact that it’s got Shane Gillis, Post Malone and Peyton Manning in it tops it off.
Mike’s Favorite:
Totino’s Pizza Rolls
Tim Robinson and Sam Richardson still make actual comedy.
Melissa’s Favorite:
Instacart
The Instacart Super Bowl ad was packed with iconic brands and clever nods to unforgettable marketing moments. I loved how it showed the power of great marketing to make products stick in people’s minds. Fun, nostalgic, and super well done!
