Hakuna MaTravels

Hakuna MaTravels home page shown on a desktop monitor

Brand Refresh, Website Redesign, and No-Worries Trip Planning

Overview

Hakuna MaTravels is a personal travel advisor that helps families, couples, and groups plan theme park trips, cruises, beach vacations, and resort getaways, backed by deep Disney experience. Dooley & Associates refreshed the Hakuna MaTravels brand and built a new website that broadens how the agency presents itself and makes planning easier, from a traveler’s first question to the details of the trip itself.

Challenge and Opportunity

Hakuna MaTravels had outgrown its Disney-only first impression. The agency plans cruises, Universal vacations, and beach trips to Mexico, the Caribbean, Jamaica, the Dominican Republic, and Hawaii, but its previous brand and website centered almost entirely on Disney, so travelers interested in other trips didn’t see themselves there. Visitors also arrive at different stages: some know exactly where they want to go, some only know the kind of trip they want, and some first need to trust the advisor. The opportunity was to keep the warmth and Disney credibility clients already loved while presenting a broader, more polished agency.

Solution

Dooley & Associates refreshed the Hakuna MaTravels brand and built a new WordPress website organized around how travelers actually decide where to go.

Key components of the solution included:

  • A refreshed brand identity, including a new logo, brand guide, and a pink, blue, and aqua palette paired with Cinzel and Open Sans, that keeps the agency’s warmth while moving beyond Disney-only language
  • Two ways to browse: by destination, from Walt Disney World and Universal to cruises, Mexico, the Caribbean, and Hawaii, or by pace (Play & Thrill, Explore & Unwind, and Sail & Discover) for travelers who know the feeling they want but not the place
  • Mega-menu navigation that connects every pace to the destinations that fit it, plus a quick request form for travelers whose destination isn’t listed
  • A four-step Start Planning form whose questions adapt to the chosen destination, with branded confirmation emails for travelers and organized trip requests for the advisor
  • A review workflow that turns each submitted review into a draft for the advisor to approve, displayed by the month and year of the trip
  • A private client portal where travelers find their travel documents and trip details in one place, plus planning fee and online payment pages that set clear expectations

Results

The new brand and website launched in October 2026, giving Hakuna MaTravels:

  • A brand and website that reflect the full range of trips the agency plans, not just Disney
  • Clear paths for travelers who know where they want to go and for those still deciding
  • More complete trip requests, with each traveler answering the questions that fit their destination
  • Reviews that move from submission to the website without being rebuilt by hand, and one secure place for clients to check their trip
Hakuna MaTravels Find Your Pace page shown on a tablet
Hakuna MaTravels four-step Start Planning form shown on a phone
Hakuna MaTravels logo with the brand color palette and typefaces

As reflected by the client:

“I had such a great experience redoing my website with the Dooley team! I originally worked with them for my first website, but our brand has grown and we were ready for a complete revamp. I am so excited about my new logo and my website is everything I hoped for. It really encompasses everything I wanted to change and I love how it shows how much we have grown. Everyone on the team was so prompt with getting back to me on any questions I had and very patient whenever I had changes. Thank you so much for all of the help sharing our business with the world!”

— Elliott Hogan, Owner & Travel Advisor