Frequently Asked Questions
General questions about Dooley & Associates
Dooley & Associates provides a full suite of integrated marketing services, including graphic design (static and motion), logo and brand development, email marketing and CRM integration, reputation management and directory listings, search and display advertising, search engine optimization (SEO), Answer Engine Optimization (AEO), social media strategy and management, and website design, development, and ongoing website management.
Our services are ideal for small and medium-sized businesses that want a single, strategic marketing partner. We focus on long-term, ongoing engagements rather than one-off projects so we can deliver consistent growth through coordinated marketing and communications.
We operate as an extension of your business, not a collection of isolated vendors. Clients get integrated strategy, consistent messaging, and coordinated execution across channels. Many clients have partnered with us since our founding in 2008.
Email marketing and CRM integration
We craft campaign strategy, engaging copy and creative, list segmentation, automated workflows, deployment, deliverability optimization, and campaign reporting. We also build programs to grow and nurture your email audience.
We work with leading CRMs, including Zoho, HubSpot, Salesforce, and Microsoft Dynamics. We configure integrations and workflows so marketing and customer systems share data and drive action.
Graphic design, logo, and brand development
Our designers produce logos, brand systems, print and digital collateral, social assets, presentations, website visuals, and motion and video elements.
We begin with discovery to learn your mission and audience, develop custom logo concepts, refine direction through client feedback, and then deliver final logo files with brand guidelines that ensure consistent application across all communications.
Reputation management and directory listings
We monitor your online presence, respond to reviews when appropriate, generate positive content, and ensure accurate brand representation across consumer-review sites and industry platforms.
We collect and verify your business information, distribute it to major directories, and maintain accuracy to improve visibility and search performance.
Search and display advertising
Search and display advertising uses targeted paid media on search engines, websites, and social platforms to reach the right audiences and generate measurable results. Campaigns are driven by audience strategy, creative, and conversion-focused landing pages.
Yes. We provide insightful reporting that summarizes performance, explains trends, and recommends actions. We also optimize campaigns to improve lead quality and lower acquisition costs.
Search engine optimization (SEO)
Our SEO work is intended to increase organic visibility, attract qualified traffic, and improve lead generation and conversions through content and technical improvements.
We perform keyword and competitor research, on-page optimization, metadata and schema markup, technical audits and remediation, content strategy, and ongoing performance monitoring.
SEO is an ongoing process. Clients typically begin to see measurable improvements within three to six months, with more significant gains over six to twelve months, depending on competition and scope.
Answer Engine Optimization (AEO)
Answer Engine Optimization prepares your content and digital footprint to be selected by AI-driven answer engines when they generate direct responses. To be favored, content must be clear, structured, authoritative, and easy for automated systems to interpret. We optimize content structure, use semantic and schema markup, and develop authoritative FAQ and resource pages to improve your likelihood of being cited.
Social media posting and management
We create platform-appropriate content, manage posting schedules, engage with audiences, monitor performance, and refine strategy based on analytics.
Yes. We plan, implement, and manage paid social campaigns to support awareness, engagement, and lead generation objectives.
Website design and development
We produce custom-branded websites that are fast, secure, accessible, and optimized for search. Clients are engaged throughout the process so the final site aligns with brand and business goals.
Yes. Our ongoing maintenance services include content updates, technical support, security patches, hosting and backups, design enhancements, and integrations such as customer portals and e-commerce.
We design responsive websites and can build to Web Content Accessibility Guidelines for ADA-friendly solutions upon request.
Onboarding, timelines, and process
Onboarding typically begins with a discovery phase to align on goals and collect assets. We then develop strategy and a project plan, produce creative and technical work, test and refine, launch, and transition to ongoing optimization and support.
Timelines vary by scope. For example, a typical small-to-midsize website often takes between eight and fourteen weeks. Campaign launches, design projects, and integrations depend on complexity and client responsiveness.
Reporting and measurement
Clients receive regular performance reports tailored to their goals. Reporting typically includes traffic and conversion metrics, campaign performance, trends, and recommended next steps.
Success metrics are set during discovery and typically include website traffic, lead volume and quality, conversion rates, return on ad spend, and brand visibility measures.
Security, privacy, and data ownership
We use industry-standard security practices, including secure hosting, role-based access controls, and regular backups. We coordinate with clients on privacy and compliance needs and document responsibilities in contract terms.
Ownership and licensing of deliverables are defined in the contract. In most cases, final deliverables and source files are transferred to the client upon completion, subject to the terms agreed in the engagement.
