Christiansen Heating & Sheet Metal

Christiansen Web Mockup

Website Redesign for a Trusted Regional HVAC Contractor

Overview

Christiansen Heating & Sheet Metal is a long-standing HVAC contractor serving residential and commercial customers with heating, cooling, and sheet metal services. Dooley & Associates partnered with Christiansen to redesign its website with the goal of modernizing the brand’s digital presence while staying true to the company’s history, reputation, and customer-first approach.

The new site balances credibility and clarity, helping prospective customers quickly understand services, trust the brand, and take action.

Challenge and Opportunity

Christiansen’s previous website no longer reflected the quality, professionalism, and reliability of the company’s work. Service information was difficult to navigate, the visual design felt dated, and the site did not clearly communicate what differentiated Christiansen from other HVAC providers in the region.

The opportunity was to create a modern, approachable website that honored the company’s legacy while improving usability, discoverability, and lead generation for both residential and commercial audiences.

Solution

Dooley & Associates led a full website redesign focused on clarity, brand alignment, and customer ease of use.

Key elements of the solution included:

  • A refreshed visual identity and layout that conveys professionalism, trust, and craftsmanship
  • Clear service architecture for heating, cooling, and sheet metal offerings, allowing users to quickly find relevant information
  • Streamlined navigation and page hierarchy designed around common customer questions and decision paths
  • Prominent calls to action that make it easy for users to request service, schedule appointments, or get in touch
  • Mobile-responsive design to support users researching services on the go

Throughout the process, close collaboration ensured the final site accurately reflected Christiansen’s values, history, and differentiators.

Results

The redesigned website delivered immediate improvements to both user experience and business outcomes:

  • A more intuitive experience that helps customers find information quickly and confidently
  • Improved accessibility to contact and inquiry pathways, supporting increased inbound leads
  • Stronger brand perception through a clean, modern design that reflects the company’s expertise and reliability
  • Positive internal feedback due to a smooth, well-managed redesign process
Christiansen Tablet Mockup
Christiansen Phone Mockup

As reflected by the client:

“Partnering with Dooley & Associates to redesign our website was a great experience. They took the time to understand our business, our history, and what sets us apart, and turned that into a site that feels true to who we are. The process was smooth from start to finish, and their team was responsive, professional, and easy to work with. Our new site not only looks sharp but also makes it easier for customers to find the information they need and reach out to us. We couldn’t be happier with the result.”

— Mike & Kurt Christiansen